After a year of complete lockdown for exhibitions and fairs, the question "How to participate effectively in exhibitions?" it does not lose meaning, on the contrary - it provokes analysis and assessment of the status quo and search for new opportunities. We choose this time to identify problems, look for solutions, share experiences and good practices.
✅ Exhibitions and fairs - why do some have results and others do not?
✅ How does the stand design "tell" about the business and "represent" the company?
✅ What does the trader show, what does the customer see?
✅ What are the trends and innovations in the organization and holding of exhibitions?
👥 We are talking about the topic with engineer designer Simona Groshevska from interior and product design studio SiDesign, Deyan Sazdov - founder of "Neo Vision" - a leading name in the field of advertising and exhibition stands, engineer designer Ivo Chiflichki - art director at Rooster Design and designer-designer of the National Palace of Culture, Daniela Petrova - executive director of BKDP, Alexander Stoichkov - founder of balkanfair.online, Miroslav Valchev - Furniture Factory Valchev Tryavna, whose new showroom in Sofia hosts the event (13 Shipchenski Prohod Blvd.) . The moderator of the discussion is Vera Ilieva - an inexhaustible source of questions, art journalist, copywriter, conceptual designer.
Language: Bulgarian and English